Your chief of staff. Hand her a goal and she plans the work, routes each step to the right agent, and drives the whole campaign over the finish line.
1
Goal in, plan out
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Specialists she coordinates
24/7
Keeping work moving

Emily is the connective tissue of the team. She holds the plan so you don't have to, and keeps every agent pointed at the same outcome.
Give Emily an outcome, not a checklist. A launch, a seasonal drop, a market to localize for. She turns the ask into a concrete plan.
She breaks the goal into ordered steps, works out dependencies, and decides what can run in parallel versus what has to wait.
Brand questions go to Andrea, creative direction and generation go to Miranda. Emily hands each step to whoever is best placed to do it.
She tracks progress, keeps the plan moving, and surfaces anything that needs your call. Delivered on time, every time.
You give a task
Emily plans and assigns
Andrea
Brand Manager
Anything about the brand: guidelines, tone, and keeping decisions true to you.
Miranda
Creative Director
Creative direction and every generation: the shots, campaigns, and reels themselves.
The recurring, coordination-heavy work that usually eats a team's week. Emily keeps it moving in the background.
Turns a launch or seasonal drop into a sequenced plan, then keeps every step on track to the date.
Coordinates timing across products and channels so the whole set goes live together, not piecemeal.
Adapts a campaign so it feels native to each market, from Mumbai to Milan, without a separate brief each time.
Fans a whole catalog out to Miranda under one direction, so a collection comes back consistent.
Set the work that should just happen on a rhythm, and Emily runs it without being asked twice.
Passes context between Andrea and Miranda so nothing is dropped or repeated between steps.
Every agent plays a distinct role, and Miranda keeps them in concert. You always have the final word.