Sub-agentChief of Staff

Emily turns plans into action.

Your chief of staff. Hand her a goal and she plans the work, routes each step to the right agent, and drives the whole campaign over the finish line.

1

Goal in, plan out

2

Specialists she coordinates

24/7

Keeping work moving

Illustrated portrait of Emily, chief of staff
How Emily orchestrates

A goal in, a finished campaign out.

Emily is the connective tissue of the team. She holds the plan so you don't have to, and keeps every agent pointed at the same outcome.

  1. 01

    Takes the goal

    One brief

    Give Emily an outcome, not a checklist. A launch, a seasonal drop, a market to localize for. She turns the ask into a concrete plan.

  2. 02

    Plans the work

    Sequenced

    She breaks the goal into ordered steps, works out dependencies, and decides what can run in parallel versus what has to wait.

  3. 03

    Routes to the right agent

    Andrea or Miranda

    Brand questions go to Andrea, creative direction and generation go to Miranda. Emily hands each step to whoever is best placed to do it.

  4. 04

    Drives it to done

    On time

    She tracks progress, keeps the plan moving, and surfaces anything that needs your call. Delivered on time, every time.

Who does what

Emily routes every step to the right hands.

You give a task

Emily plans and assigns

Andrea

Brand Manager

Anything about the brand: guidelines, tone, and keeping decisions true to you.

Miranda

Creative Director

Creative direction and every generation: the shots, campaigns, and reels themselves.

What she runs

Automations and tasks, handled.

The recurring, coordination-heavy work that usually eats a team's week. Emily keeps it moving in the background.

Planning

Campaign planning

Turns a launch or seasonal drop into a sequenced plan, then keeps every step on track to the date.

Launches

Scheduling and launches

Coordinates timing across products and channels so the whole set goes live together, not piecemeal.

Localization

Localization

Adapts a campaign so it feels native to each market, from Mumbai to Milan, without a separate brief each time.

Scale

Batch generation

Fans a whole catalog out to Miranda under one direction, so a collection comes back consistent.

Recurring

Standing automations

Set the work that should just happen on a rhythm, and Emily runs it without being asked twice.

Handoffs

Clean handoffs

Passes context between Andrea and Miranda so nothing is dropped or repeated between steps.

Meet the team

One director, two specialists.

Every agent plays a distinct role, and Miranda keeps them in concert. You always have the final word.

Who are you?

What are you interested in?

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